Clerkenwell Design Week with NDH

From fight-or-flight to rest-and-reset - practical tools for everyday wellbeing.

Stats:

  • Number of workshops: 3

  • Attendance: 20+

  • Location: Nordic Design House, London, UK

The Challenge:

During Clerkenwell Design Week 2024, Nordic Design House wanted to offer visitors a chance to step away from the busy festival atmosphere and reconnect with personal wellbeing.
The challenge was to design short, accessible workshops that provided both real relaxation and meaningful education - helping attendees manage stress in a fast-paced environment.

The Solution:

NouraWell designed and delivered a series of interactive wellbeing workshops inside the Nordic Design House showroom.
The programme included two Self-Massage for Stress Relief sessions and one Bath Salts Making workshop - crafted to offer immediate tools for physical relaxation and emotional regulation.

Each session included:

  • Understanding the Fight or Flight Response:
    Participants learned about the body’s stress reactions and how to consciously shift into the relaxation (parasympathetic) state.

  • Hands-on Practices:

    • Guided self-massage focusing on tension release (neck, shoulders, hands)

    • Breathwork techniques to calm the nervous system

    • DIY Bath Salts creation using natural salts and essential oils for continued wellbeing at home

The Experience:

Across three sessions:

  • Attendees engaged in practical exercises linking body awareness with emotional management

  • Participants learned techniques to deactivate the stress response during their daily work and creative practices

  • The Bath Salts workshop created a sensory, creative space for deeper relaxation and takeaway wellbeing products

Results:

  • Full attendance and high engagement across all sessions

  • Participants reported feeling more grounded, relaxed, and informed about their own stress responses

  • Strong positive feedback on the value of combining practical self-care with educational insights

CDW - Nordic Design House 2024